Thursday, 28 June 2012

About Desktop Publishing: June in Review: Babies, Blueprints, & Black Ink

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From Jacci Howard Bear, your Guide to Desktop Publishing
I could almost say that the month of June has been brought to you by words that start with B: Babies, Blueprints, Bleeds, and Black ink dominated the templates and tutorials this month but that wasn't all. But before we get into the new content on the site, I want to point out some note-worthy posts from the forum.

Almost a year ago proSBZ lamented that the "Future of design looks bleak." If you're feeling that way, perhaps this discussion that focuses primarily on eBooks and Web design may encourage you. In May a new post says, in part, "Although technology empowers more readers and users to personalize their learning experience, the internet still need good designers to enforce proper design layout and typography to make sure the sites we create serve its purpose well." Have a different opinion? Share.

Earlier this month there was a request for identification of a script font that caught my eye. I agreed with member JArle about what the font is and I must say, it's quite beautiful. Check it out for yourself.

Now, let's break down what's new and what's updated in the month of June by topic, in alphabetical order:

Bleeds and Booklets
In part because of an oversight while doing a tutorial a few days earlier, I put together a tutorial on setting up bleeds in Microsoft Publisher. And while they may or may not have bleeds, there are several design considerations for booklets you'll need to know about including creep, imposition, and saddle-stitching.

Business Card Blueprints and Baby Announcements
In addition to updating this big list of Free Business Card Templates I did some Microsoft Publisher tutorials with a business card (& baby) theme accompanied by templates to download.

Business Matters
What's your opinion on crowdsourcing, especially for design services? Is it something you do or something you avoid? I've addressed what crowdsourcing means and the pros and cons and there's a poll awaiting your vote.

Color and Ink
There's more to selecting colors than just RGB and CMYK. This month we introduced you to HSV as a color model and the many shades of black ink you may encounter or need to use. And when printing many layers of ink, total ink coverage can become a concern.

Page Layout
In addition to those tips on booklets I mentioned, I've got some tips for you on designing calendars where you'll probably find columns. And when composing columns of text, watch out for those widows and orphans. And if you're thinking about doing letterpress printing, heed these design tips for letterpress.

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Templates
graduation templateThere were more than just business card templates added or updated this month. Some of these are templates I created. Some are links to other sites with great templates.

Miscellaneous
This month, miscellaneous is more than just a catch-all term. It's where to look for more glossary terms, clip art, and tutorials I haven't already mentioned that you may have missed.





 


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This newsletter is written by:
Jacci Howard Bear
Desktop Publishing Guide
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About Web Design / HTML: Special Issue: Color

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From Jennifer Kyrnin, your Guide to Web Design / HTML
I love color. Color can affect the mood of a website without making any other changes. A bright, primary color palette evokes strong feelings while one that uses more neutral colors can calm and soothe. On the web we can change the color of our text, our backgrounds, our images, even the scrollbar colors in certain browsers. This week's special issue is all about color in web design — how to use it, color theory, and even how people perceive it.

Please forward this newsletter, in its entirety, to your colleagues, coworkers and friends, anyone you think would like to learn more about web design, HTML, and web development.


Color Theory
Tertiary colors in a color wheel When working with color it's important to know whether you are thinking in paint colors or in computer colors. On the computer, the primary colors are red, green, and blue (RGB), but in paint or art color theory uses red, yellow, and blue (CMYK in print). These three colors are the primary colors, and along with white and black you can create all the colors imaginable. Color theory is a way of relating colors together that look nice and harmonize well together. If you understand color theory you'll be able to create designs that look good because the colors work well together.

Color Symbolism
But understanding how colors look together is only the first part. Before you splash your page with color, you should understand that colors mean different things to different people. There are different preferences for colors by age, class, and culture. (You can get an idea of some of the vast differences in cultural perception of color on the Visual Color Symbolism Chart by Culture.) Plus color, like all other aspects of design, goes through trends where certain colors are more popular than others. (You can see this quite clearly by viewing a site like Colour Lovers — right now, faded warm colors seem to be popular.)

Color and CSS
color wheel kite CSS is where you go to set the colors in your design, but there are many ways to do it. You can use color names, color numbers in RGB, hexadecimal colors, and even define your colors as a percentage of Hue, Saturation, and Lightness (HSL). Plus, along with HSL colors, CSS3 also introduces transparency in your colors, so you can define RGBa colors or use a transparent keyword to define the opacity of your color blocks and images.
See More About:  color in web design  css  color theory

Designing With Color
There are so many things you can do with color. You can change your text color with the color property. The background-color property lets you change the background color of any element on your page. You can create colored borders with the border-color property. Plus beyond CSS, you can affect your design by using specific color families. Color is important to web design, and knowing how to use it is critical.

 


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This newsletter is written by:
Jennifer Kyrnin
Web Design / HTML Guide
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Wednesday, 27 June 2012

About Small Business Information: Ultimate Conference Guide

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From Alyssa Gregory, your Guide to Small Business Information

Small business conferences are a great way to network, learn and get refreshed. But it can be challenging to not only find the right conference, but to also make it work the time and money it takes to attend.

This issue tells you everything you need to know about choosing, preparing for and attending small business conferences.

Thanks for reading,
Alyssa

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5 Questions to Ask Before Registering for a Conference
There are thousands of conferences small business owners can attend every year. So how do you choose the best small business conference for you? Here are a few questions to consider to help you weigh your options. Read more
See More About:  networking  conferences  business budgeting

How to Prepare for a Small Business Conference
You could go to a conference or an event without any preparation, but will you know who to seek out to meet face-to-face, or which sessions to attend so you can ramp up your learning opportunities? Probably not! This is why it's so important to take time to thoroughly prepare for an event before you arrive. Read more

Small Business Conference Packing List
This conference packing checklist will help you make sure you have the most important things packed up and ready to go before you depart for your next small business conference or event. Read more
See More About:  conferences  networking  trade show selling

The Ultimate Small Business Conference Guide
There is usually a lot of work that goes into not only the decision to attend, but also in preparing for a conference. This article compiles a list of articles that will help you choose the right small business conference, prepare thoroughly, and make the most of it while you're there. Read more

 


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Make your next bake sale a profitable one with these irresistible recipes. More>



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This newsletter is written by:
Alyssa Gregory
Small Business Information Guide
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