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 | This week I explain some ideas for how to keep clients and gain new ones even during a recession or down turn. The first inclination many designers have is to simply lower their prices, but there are other things you can do to make your web design business attractive to new and existing customers beyond just discounts and lower prices. Plus, I've done two book reviews on some good books for learning HTML and web publishing. Every week in the forum we get several pleas for help. Sometimes I have answers but not always. If you've ever been helped by someone else, why not take a few minutes to pop into the Web Design forum or the HTML / XML forum and "pay it forward." Please forward this newsletter, in its entirety, to your colleagues, coworkers and friends, anyone you think would like to learn more about web design, HTML, and web development. | |
You Can Still Get and Keep Clients in a Recession
The last few years have been tough on people all around the world, and web designers are having as hard a time as anyone. But just because it's a recession doesn't mean that you have to throw in the towel and give up on getting and keeping clients. There are many things you can do to keep your existing clients happy and even gain new clients, and without undercutting your business.
| A Good Book to Start Learning HTML and CSS With
If you have been thinking about learning HTML and CSS or you know someone who wants to learn, this book would be a good choice to help them learn. It is a full-color book that covers all you need to learn to build a website with HTML and CSS in 24 hour-long lessons.
| A Comprehensive Book on Web Publishing
While this book isn't well suited to a rank beginner (someone who doesn't at least understand how programming works) it covers a lot of topics on building a website and getting it live.
| Poll: What's the largest number of classes you've ever used
One trick of CSS that many people don't know is that you can use multiple classes on one element. One of the reasons I use multiple classes is so that I can mix up the styles more easily. For example, I might have a class that sets the font size to 1em and another that turns the color red. If I wanted to apply those styles to one element, I could create a third class with both styles in it, or I could just apply both classes to the element. Then, if I wanted to remove the red color when the element is moused over, I would just remove the red class using a script. How many classes have you ever added to an element (outside of scripts like jQuery UI that add them for you)? Vote Now View Results
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